Online Backup Knowledge Base

In the many marketing plans we write or audit for clients, the one thing that is a fairly constant element in lead acquisition is LIST acquisition. Purchasing or renting lists is a mainstay of most marketing programs, particularly those with a direct marketing component.

As we’ve said before, the list is possibly the single most important element to an effective direct marketing effort (whether it be email, direct mail, or outbound calling). We’ve tried and tested the following tools to help you build your lead lists:

1. Demandbase: Gives you access to data from multiple leading data sources; scores each lead on relevancy, data freshness, and response potential; and guarantees the quality of the lead. Plus, a $20 cash credit for first time users will be waiting in your shopping cart courtesy of Go-To-Market Strategies.

2. Jigsaw: Every contact in Jigsaw is complete with full name, title, postal address, email address (only corporate email addresses are allowed), and telephone number. The way it works is that Jigsaw awards members points for every contact it contributes. Users then can use their points to download contact information they would like to add to their own database. If you don’t want to upload contact information for points, you can also simply purchase contacts from the Jigsaw system at $1-$5 per contact, depending on whether you are a free subscriber or pay for the next level of membership.
3. Netprospex: This tool is similar to Jigsaw, in that it also allows the B2B community to exchange or purchase business contact data. However, it is much easier to upload and download information…and their search tool is stronger. Unlike Jigsaw, which relies on the community to update contact information for accuracy, NetProspex validates the contact quality through a range of technology tools and displays an accuracy rating for each contact. Another great thing going for NetProspex is their customer support…it’s amazing!

Try them all and see which works best for you!

Rob Cosgrove, CEO of Remote Backup Systems, Inc. usually orders out for lunch. Today, however, would be very different.

“You see, the old Amerisuites Hotel just outside our parking lot was recently converted to a Hyatt,” explained Cosgrove, folding and refolding his paper napkin, “It’s much nicer now. They have a small bistro and sell sandwiches.”

RBS contacted a Hyatt spokesperson for comment. (We sent Liz over to speak with the desk clerk.) “My boyfriend worked at night when it was Amerisuites,” said Amy, “And it was, like, wow, gross; I would bring him dinner and the place was, like, all trashy and stuff.”

Like, wow! These simple words set Cosgrove thinking – Why not take a bold step, maybe thirty bold steps, from RBS’ office to the Hyatt to buy a shrink-wrapped Honey Baked Ham Sandwich with provolone cheese, and stone ground mustard, instead of ordering out! This would save time and fuel, while lessening the normal impact of Rob’s lunch on the environment.

This simple idea quickly evolved into Rob’s Green Lunch. “Sure, going green has cost me about twice as much as my normal lunch,” Cosgrove burped, “And, it doesn’t taste as good, and I think I saw something moving inside there. But hey, like, wow, I’m feeling much better about the environmental impact of my lunch.”

Then Cosgrove started to rant, uncontrollably off topic, “I guessed that Mozy Twitter contest correctly. I got all the clues right. I sent in my answer, and I did NOT win. What a rip. Then Mozy gave MY prize to some guy named Eric, and claimed he was the ONLY one who guessed correctly! I am canceling my subscription immediately. Mozy Schmozy!”

For more information, see the company’s website at http://remote-backup.com

About Remote Backup Systems Inc.

Remote Backup Systems Inc. is the global leader in providing turnkey online backup software solutions to businesses and IT Service providers. RBS defines success as providing leading edge functionality, best-in-class customer support, and an unwavering commitment to product quality and customer satisfaction. With a twenty-one year history in Remote Backup technologies, RBS is headquartered in Memphis, Tennessee.

If you would like more information on this topic, or to schedule an interview with Rob Cosgrove or his psychiatrist, please phone Liz Greenup at (901) 388-5988 or email liz@remote-backup.com

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Remote Backup Systems, developer of the RBackup and Mercury OEM Online Backup platforms, has announced a significant price reduction on its Virtual Hosting service. This Software as a Service (SaaS) allows companies to start their own branded Online Backup business in the Cloud using RBS’ software and data center.

Cloud computing is on the rise with small technology based businesses because it is more cost effective and more stable than traditional in-house solutions. RBS Virtual Hosting is an alternative to purchasing hardware and software to operate an Online Backup service.

Virtual Service Providers distribute RBS’ industry leading Remote Backup Client software to their customers, who back up to RBS’ Private Cloud. VSPs maintain their own customer relationships, determine their own end-user pricing, and distribute software with their own branding. This service is available for purchase by visiting the companies website http://remote-backup.com/.

• Setup fee is now $500 (was $750)
• Setup fee WITH graphics customization is now $750 (was $1000)
• Client License fee per month is now $2.00 (was $5.00)
• Per Gig storage (maximum) fee is now $2.00 (was $5.00)
• RBS offers lower client license and storage fees for higher quantities.

“We were able to upgrade the equipment for our data centers at a much lower price, so we are in turn able to reduce prices to our customers who host in our Private Cloud,” explained Rob Cosgrove, CEO. “This is something we’ve wanted to do for a long time, anyway. $2/gig is a wholesale rate that lets our customers be much more competitive.”

Virtual Service Providers manage their accounts through a web-based portal that gives them the ability to customize their client software, build installers on the fly, run reports, do recurring billing, and sell Online Backup services from their web site by linking the Portal with their credit card processor. For more information visit http://remote-backup.com.

The software they distribute is RBackup Version 10, which supports brick-level backups and restores of open Exchange 2003 and 2007 databases, live backups of SQL Server and MS Outlook, Active Directory, System State, Sharepoint, open and locked files, and regular files and folders.

About Remote Backup Systems Inc.

Remote Backup Systems Inc. is the global leader in providing turnkey online backup software solutions to businesses and IT Service providers. RBS defines success as providing leading edge functionality, best-in-class customer support, and an unwavering commitment to product quality and customer satisfaction. With a twenty-one year history in Remote Backup technologies, RBS is headquartered in Memphis, Tennessee.

If you would like more information on this topic, or to schedule an interview with Rob Cosgrove, please phone Elizabeth Greenup at (901) 388-5988 or email liz@remote-backup.com

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As marketers continue to strategize their way through this recession, email marketing is getting extra attention. And it should be. Not only is it cost-effective, it also generates real-time data about your audience and prospects that you can’t get anywhere else. Effective email campaigns can nurture prospects, build brand awareness, and boost sales.

A recent survey conducted by eROI, a leading email marketing and interactive agency, indicated that even though marketers are continuing to use email to reach customers, there is a significant group of us who are not tracking the results of our campaigns… say what? Not tracking the results of our campaigns? Really? This is troubling. If we aren’t tracking results, then we have no real-time data.

Without key statistics, we cannot make solid adjustments to the offer in our email campaigns. Without adjustments, there can be no performance improvement. And unless every email campaign we send exceeds our goals, there is always a way to do better.

Further, the survey revealed that 1/8 of email marketers aren’t sure how to track their email campaigns. That’s right. They simply don’t know what to do. There is a treasure trove of prospect and customer data that 1/8 of us are, well, ignoring. We are ignoring the data points that can help us form more targeted campaigns, adjust our offers, and refine our messaging.

Then it should come as no surprise in the recent Forrester Report, “Marketing Best Practices Adoption,” that 37% of marketers rate their use of best practices as poor or below average. Included in the list of “significant deficiencies” is marketing campaign offer management. It is easy to see why.

If we don’t gather the data, or even if we do, many of us still don’t recognize the importance of campaign metrics. If we did, we would drop everything right now to begin evaluating what worked, what didn’t, and what adjustments we need to make to increase conversion for our next campaign.

So marketers, it’s time to make campaign offer management—especially for email marketing—our focus once again. Make ‘em an offer they can’t refuse.

Remote Backup Systems, the founder of the Online Backup industry, has announced the availability of version 10.1.6 of their industry-defining RBackup Online Backup software.

RBackup Version 10 is the latest in a 21-year history of research and innovation in the Online Backup industry and was developed with the future in mind. This maintenance release v10.1.6 contains a number fixes, some new features, and compatibility tweaks for 64 bit operating systems. It also contains a major upgrade to the new Simple Interface.

This release is available free of charge to Remote Backup Systems’ Service Providers with current Maintenance Subscriptions and can be downloaded from the company’s website at http://remote-backup.com/.

For more information, see the company’s website at http://remote-backup.com/

About Remote Backup Systems Inc.

Remote Backup Systems Inc. is the global leader in providing turnkey online backup software solutions to businesses and IT Service providers. RBS defines success as providing leading edge functionality, best-in-class customer support, and an unwavering commitment to product quality and customer satisfaction. With a twenty-one year history in Remote Backup technologies, RBS is headquartered in Memphis, Tennessee.

If you would like more information on this topic or to schedule an interview with Rob Cosgrove, please phone Elizabeth Greenup at (901) 388-5988 or email liz@remote-backup.com